Video
(The video writing, direction and production in the following projects was led by Justin Bookey, independently or as part of a larger team within an interactive agency.)
Best Buy - Wireless Home Networking Kiosks
Challenge
Create a user-friendly video kiosk for placement in select Best Buy stores, promoting advanced wireless networking products that can often confuse average consumers. A series of 3 short videos must inform but also engage 3 levels of wireless technology shoppers, from beginners to extreme users.
Result
A uniquely-produced, "hybrid" illustration/live action video series of 3 vignettes, packaged in a welcoming kiosk. The highly-targeted kiosk placement and tailored messaging boosts viewer interaction with Best Buy sales personnel about the products highlighted in the videos.
Viral Video for Fortune 500 Wireless Technology Company
Challenge
Create buzz around an advanced wireless router about to launch. The campaign must influence often skeptical, highly discerning techie thought leaders, and lead them and others back to the manufacturer's Web site for more info.
Result
An endearing spokesman struggles to get the long product name right, and leads viewers to a more serious video on the manufacturer's site. A quick success, the viral video appeared on the front page of Technorati, Gizmodo, and other leading technology blogs within hours of posting on YouTube.
JUMP - a feature "frogumentary" on Calaveras County
Challenge
Capture the historical significance of Calaveras County's annual frog jump, a phenomenon inspired by a famous Mark Twain short story. Every year for 80-plus years, thousands flock to Frogtown, USA to witness the frog jump and relive the Wild West past of this once-thriving gold rush region.
Result
An Emmy-nominated journey into the hearts and history of those who try every year to be the County's top frog jockey - and get enshrined on the Hop of Fame. Winner of several film festival Best Documentary awards and shown throughout North America on PBS stations. More at www.frogumentary.com.
3 Feet Under - a feature "duckumentary" on Geoducks
Challenge
Relate the fascinating, suggestive charm of this Puget Sound icon to a general audience. The geoduck ("gooey duck") clam sports a phallic, three-foot-long neck and a life span exceeding 160 years. it has inspired a quirky, almost cult-like following in Washington State.
Result
Another Emmy-nominated exploration of an American subculture that rarely gets exposure in mainstream media. A successful film festival and PBS run, an NPR piece, and several print write-ups have showered the unique bivalve with new appreciation. More at www.duckumentary.com.
"Why Be Healthy" campaign ads - Santa Monica Bay Physicians
Challenge
A large physicians' network needed a cable TV campaign to drive new patients to its offices, even as these patients enjoyed overall good health. It wanted to convey an inspiring message of health that does not preach or employ sappy, over-used imagery.
Result
An upbeat, positive campaign that focuses on getting the most of out of our lives and relationships through healthy, active living.
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