Whatever the medium, a good story engages, informs, and spurs recipients to action. Here's a sample of what founder Justin Bookey focuses EMFATIK's creative direction on:
Video: Marketing + Entertainment >>
Moving images can move minds. What KIND of story to create in the first place, how long, where will it play and to whom are usual starting points. The cleverest message, the most talented actor, the most compelling product... all go unheeded if the video misses the viewer's optimal time, place or frame of mind. Here, context is king.
Content Strategy is the how, what, when and WHY of telling a brand story. Concepting, writing, storyboarding, mind mapping, charting, editing and all stripes of design collaboration play a part. It can be a viral video, print ad, billboard or documentary film. It helps turn impression into action on the Web, at a trade show kiosk, in a retail electronics aisle, anywhere eyes and ears are present.
