The EMFATIK Approach
Regardless of the channel – B2B/B2C, website, social media – EMFATIK focuses on the how, what, when, and why of getting your story across. And then we make sure it’s consistent across all platforms. And if you're at the point where you have happy customers, we tell their stories too.
It's not only strategy, it's navigation. Specifically, we guide your way to:
Brand identification — to extract who you really are and what unique magic you offer
Content "fixing" – if your brand messaging (visuals, copy, video) is bland or off-point, we make it sing
Compelling storytelling to capture your audience’s imagination, through copy, imagery, video
Boldly expressing your value in company or product explainer videos
Wide-reaching social media campaigns
Everyone's story has the potential to move minds. Let it be heard.
Founder Justin Bookey
In Bruges, Belgium, moments before the best beer and french fries of my life.
Justin spent his 7th grade summer with two friends producing an 8mm film, Attack of the Killer Bean Bag Chairs (with real gun powder), and never really stopped. He's now an executive-level marketing strategist fluent in brand storytelling. Justin directed content efforts at premier digital agencies Sapient, Razorfish, Team One, MXM, and others, and led digital strategy at XPRIZE. His brand content work for Fortune 500 clients opened the door to great learning experiences with Disney, Sony, Toyota, Virgin, Cisco, Allergan, Qualcomm, and others. He currently helps startups and established companies spark their growth through innovative brand strategy. No gun powder required.
Justin holds a B.A. in Communications (UCSD), an M.S. in Public Relations (Boston U.), and a law degree (Boston U.). He has earned Emmy nominations for two feature documentaries he directed, Telly, Viddy, and ADDY awards for online marketing campaigns, and a silver medal from the 2007 Table Tennis U.S. Open. Justin has studied and worked in India and Japan, and has played table tennis on seven continents.