XPRIZE Exploration Video Contest & Web Series

Challenge

Tap into a global exploration-minded audience to celebrate and promote a newly-announced relationship with Shell as a major sponsor of XPRIZE. Reach out and inspire explorers and exploratory thinkers to participate, share the news, and follow the contest and the larger XPRIZE mission. 

Result

Gained national media coverage (e.g., Wired, Discover Magazine) and heightened XPRIZE awareness through curating a highly viewed, high quality video contest that enlisted public voting. Thought-provoking, world-class video entries generated over 100K views and thousands of social mentions about XPRIZE and its mission. It eventually spawned the curated XPRIZE Exploration Video Series. Watch the spectacular winning video: http://vimeo.com/30581015