The EMFATIK Approach
You must spur the audience to see, hear, and feel your message. Regardless of the channel – B2B/B2C, website, social media – EMFATIK focuses on the how, what, when, and why of getting this key story across.
We tease out the meaning in what you have to offer. You're often too close to it to distill the Why of your brand. So we identify it, storify it, and then tell it. And if you're at the point where you have happy customers, we tell their stories too.
It's not only strategy, it's execution. Specifically, we do:
- Content "fixing" – if your brand messaging (visuals, copy, video) is bland or off-point, we make it sing
- Deep-dive inspirational videos about you or your brand
- Long-form video stories or series
- Company or product explainer videos
- Social media campaigns
Everyone's story has the potential to move minds. Let it be heard.
Founder Justin Bookey
Justin spent his 7th grade summer with two friends producing an 8mm film, Attack of the Killer Bean Bag Chairs (with real gun powder), and never really stopped. He's now an executive-level marketing strategist fluent in brand storytelling. As lead Content Strategist with premier digital agencies Sapient, Razorfish, Team One, MXM, and others, plus several years leading digital strategy at XPRIZE, he directed brand content for Fortune 500 tech, entertainment, auto, and pharma clients. He currently helps startups and established companies spark their growth through innovative content marketing. No gun powder required.
Justin holds a B.A. in Communications (UCSD), an M.S. in Public Relations (Boston U.), and a law degree (Boston U.). He has earned Emmy nominations for two feature documentaries he directed, several ADDY awards for online marketing campaigns, and a silver medal from the 2007 Table Tennis U.S. Open. Justin has studied and worked in India and Japan, and now lives in Santa Monica, CA.