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The EMFATIK Approach

To get your product, your brand, your story to where it needs to be, you must allow the audience to see, hear, and feel a consistent story about you. Regardless of the channel – B2B/B2C, website, social media, video – EMFATIK focuses on the how, what, when, and why of getting this key story across.

What's our approach? We tease out the meaning in what you have to offer. You're often too close to it to distill the Why of your brand. So we identify it, storify it, and then tell it. And if you're at the point where you have happy customers, we tell their stories too.

It's not only strategy, it's execution. We do:

  • Content "fixing" –  if your messaging is dry, inconsistent, or off-point, we make it sing
  • Company or product explainer videos
  • Website content
  • Social media campaigns
  • Long-form video stories or series

Everyone's story has the potential to move minds. Let it be heard.

See Examples >>  


Founder Justin Bookey

Justin spent his 7th grade summer with two friends making an 8mm film, Attack of the Killer Bean Bag Chairs (with real gun powder), and never really stopped. As lead Content Strategist with premier digital agencies Sapient, Razorfish, Team One, MXM, and others, plus several years leading digital strategy at XPRIZE, he directed content development and branding efforts for Fortune 500 tech, entertainment, auto, and pharma clients. He currently helps startups and established brands spark their growth through innovative content marketing. No gun powder required.

Justin holds a B.A. in Communications (UCSD), an M.S. in Public Relations (Boston U.), and a law degree (Boston U.). He has earned Emmy nominations for two feature documentaries he directed, several ADDY awards for online marketing campaigns, and a silver medal from the 2007 Table Tennis U.S. Open. Justin has studied and worked in India and Japan, and now lives in Santa Monica, CA.

Twitter:  @TheBookey