Whatever the channel, a good brand story engages, informs, and spurs an audience to action. Below, samples of EMFATIK and/or Justin Bookey content. (The digital strategy and content creation in these campaigns were led by Justin Bookey, independently or as part of an integrated agency team.)
An elegant introduction to new innovation in luxury private jet travel.
A global campaign to engage health tech/sci-fi communities around a competition to create Star Trek-like intelligent health devices.
A total overhaul of Public Storage's CRM system, outlining how the company speaks to its customers at every point in the relationship.
Launched four thriving social media-based communities for pet people.
A contest asking "Why Do You Explore?", to promote XPRIZE’s newly-minted Exploration Prize Group sponsorship by Shell.
Transforming the way the bank's customers bank – and learn – online.
The first of its kind in Sony's long line of digital photography equipment.
Create messaging and tone for TFS’s first ever web video spokespeople, explaining consumer-friendly financing options.
Refresh all web content about Disney Youth Group programs, from musical experiences to graduation night festivities.
Easily-digested, shareable videos that connect to a huge vault of long-form content by auto-playing in social media feeds.
A zany – and illuminating – example of how NOT to run a productive meeting, when trying to implement agile project management.
A light-hearted video series that pokes fun at horrifying project management practices – and offers Platinum Edge's leading training services as relief.
A series of videos explaining next generation wireless router technology to consumers, placed in welcoming video kiosks.
Successfully promoted Cisco's next-generation wireless router by having some fun with its looong name.
An Emmy-nominated, PBS-broadcast "frogumentary" based on a true fable: Mark Twain's "Celebrated Jumping Frog of Calaveras County."
An Emmy-nominated, PBS-broadcast "duckumentary" about the giant, phallic geoduck ("gooey duck") clam that enjoys an almost cult-like following in Washington State.