Micro-Videos for Leading Healthcare Provider Kaiser Permanente
One of the largest healthcare providers in the U.S. had built up a deep library of useful, informative health-related content in the form of articles, blog posts and other long-form pieces. It needed a welcoming and eye-catching doorway for consumers to access this trove of material.
Bite-sized videos, most under 10 seconds in length, optimized for Facebook’s auto-play feature in timeline feeds. These videos employed simple, alluring imagery and bold, inspirational text. With minimal extra copy needed in the social text field, these easily-digested posts stood out in a crowded social stream. They linked directly to a variety of relevant, healthy living content in several lifestyle categories.