Launch of Four Pet-Focused Facebook Communities


Create brand identities and editorial strategy, build team, and launch four distinct multi-platform social media networks devoted to pets living and departed, under one umbrella strategy of content programming and curation. Operate two communities in English and two in Spanish, with global reach and relevance. 


Established thriving Facebook, Twitter, and Pinterest channels for “Pet Album” and Spanish-language “MascotaMia” for living pets, and “EternalPet” and “Mascota Eterna” for honoring departed pets. Amassed 100K combined followers within six months of launch, and routinely achieved Facebook per-post audience engagement of 3% (tripling industry target of 1%).