Sony alpha DSLR Microsite


Craft messaging for an immersive environment to introduce a revolutionary prosumer digital SLR camera, and highlight its unique features to a growing segment of crossover consumers: quality snapshot fans and professional photographers.


An innovative standalone microsite that allowed rich immersion in the camera’s numerous features through exploration of content and imagery. It offered technically precise information for serious photographers as well as inspiring imagery for mainstream consumers. Addy Award winner, microsite.