Website Video Spokespeople for Toyota Financial Services
Create scripts that bring to life video personas to walk through a large and complex library of financial services available to car buyers/lessees. Adapt lengthy, dry text material for simple, clear, video tutorials, allowing for user segmentation and buying preferences.
A robust set of scripts and key messaging that offered a friendly interface and easily-understood steps to assist online car shoppers. An engaging set of personalities and topics covered a range of financial topics, making the entire financial section more approachable, less confusing, and more likely to convert to sales/leases.